Rising demand, growing stage: Beautyworld Japan Nagoya strengthens its position in the Tokai region Skip
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Rising demand, growing stage: Beautyworld Japan Nagoya strengthens its position in the Tokai region

16 May 2025

Beautyworld Japan Nagoya will host its third edition at Port Messe Nagoya from 14 – 16 July 2025. A sister event of Beautyworld Japan Tokyo, Japan’s largest B2B beauty show, the Nagoya fair will offer retailers, buyers, suppliers and distributors from all beauty-related industries the opportunity to foster new business relationships and explore industry innovations. Last year, 247 exhibitors from Japan, Korea, and Sweden presented their latest products and services to 14,364 visitors from 10 countries and regions. This year’s show, introducing new initiatives such as redesigning the seminar programme and business event, will welcome 250 exhibitors and strengthen its role as a future-forward platform for products and services defining the industry.

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Beautyworld Japan Nagoya 2024. Source: Messe Frankfurt Japan Ltd

The 2025 edition will offer more exhibitors, new seminar formats, and expanded networking opportunities – making it the most comprehensive Beautyworld Japan Nagoya to date. During the three-day fair, seminars will be organised at four locations: Talk Stage, Demonstration Stage, Exhibitor Presentations, and the newly established Premium Seminar. The Premium Seminar events are fee-based, small-group sessions where visitors can learn directly from prominent speakers.

Overall, 35 fringe events will be held, covering the latest trends, techniques and business management practices. With the programme featuring celebrities from the acupuncture, aesthetics, beauty medicine, eyelash, hair, and nail sectors, 12 presenters will make their debuts at Beautyworld Japan Nagoya. The Talk Stage will feature easy-to-understand explanations of hot topics, and the Demonstration Stage will introduce techniques that can be used immediately in aesthetic and hairdressing salons, acupuncture clinics, and more.

In addition, the fair will provide a platform for exhibitors to freely conduct business meetings after presenting their products and services, offering new business networking opportunities. On Day 2, the Business Card Exchange Event will be held for the first time to facilitate interactions between exhibitors.

For the first time, the fair will feature a fully established eight-zone structure, reflecting the continued evolution of its content and format. The NEXT zone will present 25 emerging brands with a clear focus on market entry and growth within the Tokai region and beyond. The exhibition space, which is divided by product category, comprises eight zones, namely Beauty Equipment, Cosmetics, Fem more, Hair, Nail & Eyelash, Tasty, Wellness & Beauty and a special zone, NEXT, for new brands. The 25 brands exhibiting in NEXT will present products and services to exhibitors and visitors with the aim of penetrating the beauty industry in the Tokai region and in Japan as a whole.

Further shows in the Beautyworld worldwide network: 

  • Beautyworld Japan Osaka
    20 – 22 October 2025, INTEX Osaka, Japan
  • Beautyworld Middle East
    27 – 29 October 2025, Dubai World Trade Centre, UAE
  • Beautyworld Central Asia licensed by Messe Frankfurt Exhibition GmbH
    20 – 22 November 2025, Central Asian Expo, Tashkent, Uzbekistan
  • Beautyworld Japan Fukuoka
    16 – 18 February 2026, Marine Messe Fukuoka
  • Beauty Expo
    20 – 23 March 2026, Taipei World Trade Centre, Taiwan
  • Beautyworld Japan Nagoya
    23 – 25 March 2026, Port Messe Nagoya, Japan
  • Beautyworld Saudi Arabia licensed to 1st Arabia Tradeshows & Conferences
    2026, Riyadh International Convention & Exhibition Centre, Saudi Arabia
  • Beautyworld Japan Tokyo
    18 – 20 May 2026, Tokyo Big Sight, Japan


Press information and photographic material:
https://beautyworld-japan-nagoya.jp.messefrankfurt.com/nagoya/en/press/photos.html

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