Facts & Figures

Discover Japan’s Expanding Beauty Market at Beautyworld Japan Nagoya

Following its successful launch in 2023, Beautyworld Japan Nagoya establishes itself as a vital gateway to the flourishing beauty industry in the Tokai region, the central part of Japan. Started in Tokyo in 1998, and in response to strong nationwide demand, Beautyworld Japan has expanded to Osaka, Fukuoka and Nagoya.

Nagoya, Japan’s third-largest metropolitan area, boasts a distinctive beauty market, characterised by innovative salons, independent retailers, and a highly discerning clientele. Unlike the Tokyo and Osaka editions, Nagoya draws local professionals who rarely attend trade shows in other cities - offering exclusive access to new business opportunities and their business expansion.

In 2024, 247 exhibitors—including from South Korea and Sweden—presented the latest in aesthetics, haircare, nails, women’s health and wellness, inner beauty, and attracted 14,364 industry professional visitors across Japan and beyond.

For overseas brands and professionals, the Nagoya edition provides a unique opportunity to:

• Engage with untapped regional buyers and salon owners
• Trial products within a real, local Japanese market
• Identify new distribution channels and business partners
• Experience a culturally rich city with excellent access—conveniently located between Tokyo and Osaka

Join and uncover fresh potential in the heart of Japan’s vibrant beauty scene.

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The fair displays a wide range of products and services covering aesthetics, cosmetics, hair, nails, eyelashes, female care, skincare and beauty equipment for professional salons.

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Here’s where beauty and wellness professionals like you belong. Connect with exhibitors offering products and services related to aesthetics, haircare, nails, lashes, acupuncture, inner beauty, wellness and beauty foods.

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