Given the timing of the 20th Asian Games Aichi-Nagoya 2026 and the Aichi-Nagoya 2026 Asian Para Games, the fair was scheduled to March. The venue was organised into seven product zones, namely Beauty Equipment Zone, Cosmetics Zone, Fem more, Hair Zone, Nail & Eyelash Zone, Tasty, Wellness & Beauty, alongside NEXT, a special area dedicated to first-time exhibitors and brands.
With the specialised zones facilitating the sourcing experience, exhibitors reported strong business results. Mr Naoyuki Hayashi, Representative from VI-GENE TRADING, commented: “By the second day of the fair, registrations for our salon-exclusive platform had surpassed the target of 300 new accounts. This marks a strong performance compared to last year’s 250, and we anticipate further growth.” Meanwhile, Mr Shunsuke Kudo, Assistant Manager of B&S Corporation, emphasised: “While our target was to generate 300 leads over three days, we had nearly achieved this within the first two days. Given that our products are designed for salons, there is strong alignment with the visitor profile. Furthermore, visitors in Nagoya are highly engaged and open to in-depth discussions, which facilitates business negotiations.”
A first-time exhibitor, Ms Akiko Takano, President of NEWTON, also shared positive outcomes: “We chose to exhibit as an opportunity to showcase a new salon product scheduled for launch in April. The hands-on sessions at our booth were fully booked during the fair, with product pre-orders also selling out. We were very encouraged by the strong response.”
Visitors likewise expressed strong interest in sourcing new products. Mr Tsuyoshi Kurita, Representative from BENEVOLENCE JP Co Ltd, noted: “As a wholesaler of cosmetics and beauty products, we attended the fair to explore new inner care product offerings. We identified multiple potential suppliers and plan to proceed with detailed business negotiations.”
The fringe programme drew visitors from all fields of business
As part of the show’s comprehensive fringe programme, 34 seminars were held across five categorised presentation areas: Main Stage, Exhibitor Presentations, Association Seminars, AJESTHE Special Seminar, and fee-based Premium Seminars, which offered small-group, hands-on learning opportunities.
Two presentation areas in particular stood out for fairgoers. The Main Stage presented the latest techniques and insights for the aesthetic, hairdressing, and nail industries, as well as topics covering aesthetic medicine and salon management. Meanwhile, the Premium Seminars were designed for aestheticians, hairdressers, and fitness and yoga instructors, where participants valued the opportunity to learn practical techniques directly from instructors in a small group setting.
Mr Ryuji Watanabe, Owner and Stylist of Kirari, who attended one of the Premium Seminars, highlighted: “I am very satisfied with the seminar, as it offered a level of detail in head spa techniques, including finger touch and fine technical skills, that I have not experienced before. Although I already offer head spa as part of my salon menu, I attended the session to further enhance my skills.”
Under the Beautyworld brand, Messe Frankfurt organises trade fairs in eight cities worldwide, including Tokyo, Osaka, Fukuoka, Nagoya, Dubai, Riyadh, Tashkent and Taipei. In order to further strengthen global brand consistency and market recognition, the fair name in Japan will be gradually unified from “Beautyworld Japan” to “Beautyworld”.
The next edition of Beautyworld Nagoya will be held from 12 – 14 July 2027 at Port Messe Nagoya.
Further shows in the Beautyworld worldwide network:
Beautyworld Japan Tokyo
18 – 20 May 2026, Tokyo Big Sight, Japan
Beautyworld Riyadh
18 – 20 May 2026, Riyadh International Convention & Exhibition Centre, Saudi Arabia
Beautyworld Dubai
6 – 8 October 2026, Dubai World Trade Centre, UAE
lBeautyworld Osaka
19 – 21 October 2026, INTEX Osaka, Japan
Beautyworld Tashkent licensed to LLC BMC-LLP
19 – 21 November 2026, Central Asian Expo, Tashkent, Uzbekistan
Beautyworld Fukuoka
8 – 10 February 2027, Marine Messe Fukuoka, Japan
Beautyworld Taipei
26 – 29 March 2027, Taipei World Trade Centre, Taiwan
Notes Shanghai Spring Edition
2 – 5 April 2026, West Bund International Convention and Exhibition Center, Shanghai
Press information and photographic material:
https://beautyworld-japan-nagoya.jp.messefrankfurt.com/nagoya/en/press/photos.html
Links to websites:
https://beautyworld-japan-nagoya.jp.messefrankfurt.com/nagoya/en.html
Background information on Messe Frankfurt
www.messefrankfurt.com/background-information