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Beautyworld Japan is the best business platform for more and more beauty industry participants seeking new partners, to expand their businesses, and to stay up-to-date with the latest trends and techniques in Japan. The fair showcases the latest information, products and services related to aesthetics, cosmetics, hair, nail, eyelash, female care, skincare and beauty equipment for salons to the trade audience. The exhibition served as a key platform for exploring new products and services and for building relationships in the beauty industry.
<About Beautyworld Japan>
Beautyworld Japan started in 1998 in Tokyo. Since then, the fair expanded its size and increased the number of locations. In 2006 the show was expanded to Osaka, in 2014 started in Fukuoka and the Nagoya edition was added in 2023.
In 2024, a key feature of the all four trade fairs was that 90% of the visitors were from Japan. About 70% of total visitors were aesthetic, nail, and eyelash salon owners as well as technicians. 8,000+ professional buyers were looking for overseas products. The show provides numerous opportunities to expand businesses with not only Japanese exhibitors and visitors, but also from Asia and alike.
<Benefits for Visiting Beautyworld Japan Nagoya>
Beautyworld Japan Nagoya is held in Nagoya, the capital and largest city of Aichi Prefecture located in the Tokai region (adjoining the centre of the Japanese archipelago), the fourth-largest city in Japan with a population of 2.3 million. Surveys show that the population in Aichi Prefecture in particular tend to spend high amounts of money on beauty care, and are said to be trend sensitive and active consumers.
The show will offer retailers, buyers, suppliers and distributors from all beauty-related industries the opportunity to foster new business relationships and explore industry innovations. Unlike the Tokyo and Osaka editions, the Nagoya edition provides business discussions with Japanese exhibitors and look around the fairground with relaxing atmosphere.
[Numbers of the Nagoya Edition]
| Visitors | Exhibitors | |
|---|---|---|
| 2025 | 13,039 | 218 (Product Segments 8) |
| 2026 | 13,500 | 200 (Product Segments 8) |
*2026 numbers are expected.
<About the Japan’s Beauty Market>
The Japanese cosmetics market is experiencing steady growth, with its market size estimated to expand from USD 20.75 billion in 2025 to USD 33.24 billion by 2032, representing a compound annual growth rate (CAGR) of 6.96% over the forecast period from 2025 to 2032[1]. According to industry surveys, one of the key drivers of growth in Japan’s cosmetics market is the increasing consumer preference for skincare-oriented and medicated beauty products. In particular, the men’s cosmetics segment continues to expand, increasing its market share to USD 853.35 million[2].
In parallel, the aesthetic medicine market in Japan is also on a growth trajectory and is projected to reach USD 4.04 billion, marking a 6.2% increase compared to the previous fiscal year[3]. The hair salon and barbershop segment is likewise expected to grow, reaching USD 13.62 billion, supported by the continued increase in the number of hair salons nationwide[4].
Source:
[1] Japan Cosmetics Market Size, Share & Analysis, By Product (Haircare, Skincare, Makeup, and Others), By Gender (Men and Women), By Distribution Channel (Specialty Stores, Hypermarkets & Supermarkets, Online Channels, and Others), 2025-2032, December 2025, Fortune Business Insights Source: https://www.fortunebusinessinsights.com/japan-cosmetics-market-114215
[2] Cosmetics Market in Japan: Key Research Findings 2025, December 2025, Yano Research Institute Ltd, https://www.yanoresearch.com/en/press-release/show/press_id/3922
[3] Aesthetic Medicine Market in Japan: Key Research Findings 2025, August 2025, Yano Research Institute Ltd, https://www.yanoresearch.com/en/press-release/show/press_id/3844
[4] Hair Salon and Barbershop Market in Japan: Key Research Findings 2025, August 2025, Yano Research Institute Ltd, https://www.yanoresearch.com/en/press-release/show/press_id/3843
<Practical Tips for Your Visit>
Do you have your "Visitor Badge" at hand?
All visitors must register for entering any Beautyworld Japan trade fairs. Please complete the online visitor registration and print out your visitor badge prior to your visit.
To get your visitor badge, you have two options.
1) Print out your badge beforehand.
2) Have your badge issued on site.
In the case of 2, it may take some time to enter the venue. We encourage you to print out your badge prior to your visit and be sure to come with plenty of time to spare.
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